Hi, I’m Noa.

I’m a content specialist, creative and on-camera talent working across fashion, lifestyle and purpose-driven industries.

For the past decade, I’ve worked both in front of and behind the camera: developing creative concepts, shaping campaigns, directing content, interviewing industry voices, hosting, modelling and turning ideas into stories people actually want to engage with.

In other words, I don’t just create content.

I tell stories.

My work can begin with a blank page: finding the concept, developing the creative direction, defining the story and translating a brand’s message into something visually and culturally relevant. From there, I can help bring that idea to life through content strategy, production, social-first storytelling and on-camera execution, wether I am in front of it or behind it.

A decade shaped by fashion

I founded Style with a Smile in 2016, originally as one of the first platforms dedicated entirely to vegan fashion. What started as a personal project became my entry point into the international fashion industry, and eventually grew into a career spanning content, hosting, consulting, campaigns, events and creative direction.

Over the years, I’ve collaborated with international fashion events worldwide, from Europe to Asia, and platforms including Messe Frankfurt, Intertextile, NEONYT, Heimtextil, Who’s Next Paris and Texworld, Peek & Cloppenburg,Oeko Tex and others alongside emerging designers, established organisations and purpose-driven brands.

I’ve developed campaign concepts and content formats, led interviews and editorial projects, created social-first content, consulted on communication and positioning, hosted conversations and events, and stepped in front of the camera as both a creator and model.

That range has become one of the most valuable parts of what I do.

I understand what makes an idea work strategically, what it needs creatively, and what it takes to communicate it naturally on camera.

Creativity with something to say

My background is deeply rooted in sustainability, ethics and responsible fashion.

Those years taught me to look beyond aesthetics and ask better questions: What are we communicating? Why should someone care? What makes this story worth telling?

Today, I bring that perspective into a broader creative practice.

I’m interested in strong ideas, thoughtful storytelling and content with a point of view: whether I'm developing the concept behind a campaign, shaping a creative direction, interviewing someone with a story worth hearing, or standing in front of the camera myself.

I believe the best content doesn't simply fill a feed.

It makes you stop, feel something, learn something, or see something differently.

That’s the work I want to make.